Privacy Policy for Verly

At Verly, your privacy matters. We collect only the data we need, store it securely, and never sell it. This policy explains what we collect, why, and how you can control your information.

1. Who We Are

Verly is operated by Verly Ltd, a UK-registered company. You can contact us any time at [email protected].

2. What Data We Collect

We collect the following information:

• Email address (when you submit a review or sign up)
• IP address (used for spam detection and abuse prevention)
• Reviews and comments you submit
• Business listing content you manage (if you’re a service provider)
• Basic usage data (e.g. page views, clicks—used anonymously for analytics)

We do not collect sensitive personal data.

3. How We Use Your Data

We use your data to:

• Display and manage reviews
• Verify and protect platform integrity (e.g. spam checks)
• Communicate with you (e.g. confirmations, moderation updates)
• Improve Verly through anonymised analytics

We never sell your data or share it with advertisers.

4. Cookies and Tracking

We use a small number of cookies for:

• Session management (e.g. staying logged in)
• Basic analytics (e.g. how many visitors viewed a page)

You can opt out of non-essential cookies using your browser settings.

5. User Rights and Access

• You have the right to access, update, or delete your personal information at any time.
• Requests can be made by contacting us at [email protected].

6. Third-Party Processors

• We use third-party services to process data, all of which comply with data protection standards.

7. Legal Basis (GDPR Compliance)

Under UK GDPR, we process your data on the basis of:

• Consent (when you submit a review)
• Legitimate interest (for operating and improving the platform)
• Legal obligation (if required to comply with law enforcement)

6. How We Store and Protect Your Data

• Your data is stored securely in the UK or EU on trusted cloud providers (e.g. DigitalOcean, Netlify)
• We use encryption in transit (HTTPS) and restrict access to internal staff only
• We review our security practices regularly

7. Your Rights

You have the right to:

• Request a copy of your data
• Correct or delete your personal data
• Withdraw consent at any time
• File a complaint with the UK Information Commissioner’s Office (ICO)

To exercise any of these rights, email us at [email protected]

8. How Long We Keep Your Data

• We keep reviews and listing content as long as it remains publicly useful or until you request removal
• We delete inactive accounts and unused data periodically
• You can request deletion of your account at any time

9. Third-Party Services

We may use trusted third-party services for:

• Email (e.g. Postmark or Resend)
• Hosting and analytics (e.g. Netlify, Plausible)

These services are selected for privacy-first practices and comply with UK GDPR.

10. Changes to This Policy

We may update this policy occasionally. When we do, we’ll post a notice on our site. Continued use of Verly means you accept the updated policy.

Questions?

Email [email protected] if you have any questions or concerns about your data or privacy.

Thank you for trusting us with your information. We’re committed to earning that trust every day.

— The Verly Team